From 2 Attorneys to 50+ Employees
The growth engine behind Hopler, Wilms & Hanna
130–150 qualified leads per month… still an active client with Whoosh Agency
When they came to us, they had…
- A crowded legal market, competing against high-spending regional firms
- Strict advertising compliance with zero room for error
- Unpredictable lead flow driven mostly by referrals
What Whoosh did about it…
- Structured content hubs for estate planning, probate, and guardianship
- Established long-term organic visibility across North Carolina
- Google and Meta ads written within NC Bar guidelines
- Higher click quality than competitors with larger budgets
Strategy Breakdown
How We Drove Predictable, Compliant Growth
SEO and Content Strategy
Built authority where intent already exists
- Optimized service pages for high-intent legal searches
- Structured content hubs for estate planning, probate, and guardianship
- Established long-term organic visibility across North Carolina
Compliance Safe Advertising
Performance without risking licensure
- Google and Meta ads written within NC Bar guidelines
- Outcome-focused language without prohibited claims
- Higher click quality than competitors with larger budgets
Conversion Funnels
Turned complexity into clarity
- Simplified legal topics into human, easy-to-understand pages
- Trust first landing pages designed to educate before selling
- Clear calls to action that converted intent into consultations
Consistent Execution and QA
Results came from discipline, not shortcuts
- Ongoing review of every ad, page, and funnel
- Continuous optimization based on real lead data
- Quality assurance for accuracy, compliance, and clarity
The numbers speak for themselves…
- Lead growth: 10–15/month → 130–150/month
- Organic traffic: +720%
- Channel mix: 60% organic | 30% paid | 10% referral
- Employee growth: 2 → 50+
Whoosh Agency has been providing online marketing services to our law firm for years, and we could not be happier.
Chris Wilms
Hopler, Wilms, and Hanna
Hopler, Wilms & Hanna didn’t just grow. They built a predictable, compliant marketing engine that scaled with their firm.
From competing in a crowded legal market with inconsistent lead flow to generating 130 to 150 qualified leads every month, Whoosh helped transform referrals into a reliable digital pipeline while staying fully within NC Bar guidelines.
The result is long-term visibility, steady inbound demand, and the confidence to scale without risk.
Hopler, Wilms, & Hanna is not an outlier. This is what happens when strategy, compliance, and execution work together.
Hopler, Wilms, & Hanna PLLC
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