When you’re running a small business, finding your footing in the world of marketing tactics can feel overwhelming. You might feel like you’re constantly battling competitors, watching them show up where you want to be, and wondering what you’re doing wrong.
But here’s the truth—you don’t control what they do. What you can control is how you approach your growth, and that’s where we come in.
We’re going to break down exactly how you can master local SEO and organic growth strategies so that you can stop chasing what others are doing and start focusing on what will actually move the needle for your business.
We’ll dive into proven tactics you can implement immediately, no matter where you’re starting from. Let’s get you on the path to driving the right kind of traffic and growth while keeping it simple and effective.
Top 5 Marketing Tactics for Your Small Business
When you’re managing a small business, it can feel overwhelming to figure out where to invest your marketing efforts.
With so many digital marketing strategies available, how do you know which ones will truly grow your business? It all comes down to choosing the right marketing tactics whether you’re trying to:
- Raise brand awareness
- Generate leads
- Increase sales
In this blog, we’ll explore the top five marketing tactics that can help you grow your small business, from mastering local SEO to launching effective marketing campaigns.
Read our top tips and start putting your plan into action for real results!
1- Organic Growth Strategies: Building a Solid Foundation
When it comes to growing your small business, you want to ensure that your marketing efforts are grounded in a solid foundation. That’s where organic growth comes in.
This strategy is not only cost-effective but also sustainable. By focusing on the long game, you can attract your target audience consistently without constantly relying on paid ads or other short-term digital marketing strategies.
Let’s break down how you can approach this.
Website Optimization
The foundation of any good marketing strategy refers to having a well-optimized website. Your website is often the first point of contact for potential customers, so it needs to be functional, fast, and most importantly, discoverable. This is where search engine optimization (SEO) plays a crucial role.
If you’re like many business owners, you’ve probably wondered why your competitors are showing up higher in search engine results pages (SERPs) while your website lingers behind. Often, it boils down to the structure of your website and how well it’s optimized for local SEO.
Start by identifying relevant keywords—those that your target market is searching for locally and with clear commercial intent.
For example, if someone types in “landscaping services near me,” they’re not just casually browsing. They’re likely in need of immediate help.
Once you’ve done your market research and found those keywords, incorporate them into your website content.
Each service you offer should have its own landing page optimized for the keywords specific to your location and service. This is crucial because local SEO tactics help you show up when people in your area are searching for services like yours.
If your small business has multiple locations or serves various cities, create specific landing pages for each location.
For example, you might have a “Landscaping in Raleigh” page and a “Landscaping in Chapel Hill” page. Each page would include local content like area-specific images and references to your services in that city. This type of SEO strategy helps you capture more website traffic from local searches.
External Profiles and Directories
Now that your website is optimized, it’s time to ensure it’s connected to all the right external profiles.
One effective marketing tactic many businesses overlook is consistent and accurate profiles on platforms like:
- Google Business Profile
- Bing Places
- Apple Maps
These profiles are essential to your local SEO and help increase your visibility across different marketing channels.
If you haven’t already claimed your Google Business Profile, that’s step one. Having an up-to-date, fully completed profile can significantly affect local search results. When people search for your services, your profile gives them the key information they need—location, phone number, hours of operation, and customer reviews—all of which play into Google’s ranking algorithms.
Don’t stop with Google. You should also sync your business profile with Bing Places and register with Apple Maps. Customers use different platforms, and you want to be where they are.
These profiles may seem small compared to larger digital marketing strategies like SEO or PPC advertising. However, creating and optimizing these types of profiles contribute to your local presence.
Consistency Across Directories
Maintaining consistent information across all online directories is critical for your organic growth.
This is where your name, address, and phone number (NAP) come into play. Your NAP should be identical everywhere it appears online, from your Google profile to your website to third-party directories.
Inconsistent information can confuse search engines and your potential customers, leading to missed opportunities.
Tools like Moz Local or Yext can help streamline this process, ensuring your business information is updated across dozens of directories.
By ensuring that all your listings are in line, you not only improve your search engine rankings but also increase brand awareness by showing up in more places where people are looking for services like yours.
Bringing It All Together
Once your website is fully optimized based on keyword research and your profiles are consistent across directories, you’ll begin to see the power of organic growth.
Organic strategies are a long-term game, but they pay off by building trust with both search engines and your target audience. With these strategies, you’ll generate leads more naturally and steadily increase your website traffic over time.
And the best part? Unlike paid campaigns, these results stick around, creating a foundation for sustainable growth that you can build on for years to come.
2- Leveraging Campaigns: Going Beyond Ads
When you think of a marketing campaign, your mind might immediately jump to a Facebook ad or a Google Ads campaign. But if that’s the only way you’re thinking about marketing, you’re missing out on the full potential of what a well-rounded campaign can do.
A truly successful marketing strategy goes beyond a single platform and creates a cohesive approach that reaches, retargets, and responds to your target audience across multiple channels.
This kind of marketing strategy doesn’t just focus on immediate results—it builds long-term customer engagement and retention.
Rethinking What a Campaign Means
You might be tempted to think that running a campaign means setting up a single ad on one of your social media platforms and hoping for the best. However, that’s not enough to generate sustained success.
A marketing campaign, when done right, is an integrated effort across multiple marketing channels that helps you achieve specific marketing goals, like growing your email list, driving more website visitors, or increasing online sales.
For example, if your goal is lead generation, don’t just run a single ad. Instead, think of your campaign as a multi-step process:
- First, create a compelling piece of content, like a free guide or video, that will attract your potential customers.
- Next, use targeted social media ads or Google Ads to drive people to a landing page where they can sign up to receive that targeted content.
- Finally, follow up with an automated email marketing campaign that nurtures them and moves them toward becoming paying customers.
By approaching it this way, you’re not just throwing out a single ad—you’re creating a funnel that leads to deeper customer engagement and retention.
The Right Marketing Strategy: Expanding Your Digital Presence and Online Reach
The first step in any campaign is reach—getting in front of the right people. You want to reach new customers by showing up where they are already spending their time.
1- Social media platforms are a great place to start, but it’s not just about posting content randomly. A well-thought-out social media strategy involves consistently sharing content that aligns with your brand values and speaks to your target audience’s needs.
In addition to social media marketing, consider using other marketing tactics to expand your reach.
2- Organic search engine optimization (SEO) is crucial here, allowing your website or profiles to show up in search engine results when people are looking for the products or services you offer.
3- You can also raise brand awareness through influencer marketing, partnering with individuals who already have the trust of your audience.
Whether you’re using SEO, video marketing, or influencer marketing, the goal is the same. Ensure your marketing efforts are seen by as many potential customers as possible!
Remarketing: Staying Top of Mind
Once you’ve reached your target audience, the next step is remarketing. This involves staying in front of people who have already interacted with your business but haven’t taken the next step.
Email Marketing Campaigns
One of the best ways to do this is through email marketing campaigns. Let’s say someone visited your website and signed up for a free guide. However, they have NOT made a purchase yet.
By sending them a series of informative automated emails, you can gently remind them of your services and keep them engaged without being pushy.
Remarketing Through Social Media Marketing
Remarketing through social media channels is another powerful tactic.
Social media campaigns allow you to retarget people who have visited your website or interacted with your social media accounts, showing them specific ads designed to re-engage them.
This strategy helps maintain customer engagement, ensuring that your brand stays top of mind when they’re ready to make a decision.
Ready to take your business to the next level? Contact Whoosh Growth and Marketing today to create a tailored strategy that drives results. Schedule your Free Strategy Session today or call us at 888-607-5954 to get started!
Customer Response: Maximizing Conversions
While reach and remarketing are important, it’s all about how you handle the response.
The goal of any marketing campaign is to generate a strong response, whether it’s:
- Collecting email addresses
- Scheduling consultations
- Making direct sales
This is where the final phase of your campaign comes into play.
Having a well-optimized landing page is key to converting your audience. Your landing page should be simple, clear, and focused on the action you want people to take. Whether you’re driving people to book a call or make a purchase, the user experience needs to be smooth and direct.
By focusing on clear calls to action and minimizing distractions, you increase the chances of turning a visitor into a customer.
Additionally, ensure you can capture the information of those who engage with your campaign. Whether through lead forms on social media or email sign-ups on your landing page, having that follow-up plan in place is crucial for building long-term relationships with your new customers.
Building a Successful Campaign
A truly successful marketing strategy doesn’t just rely on one-off efforts. It’s a mix of digital advertising, organic reach, and remarketing tactics that work together to achieve your marketing goals.
By focusing on reach, remarketing, and response, you can craft marketing campaigns that go beyond short-term gains and create lasting customer engagement and retention.
Remember, it’s not about running a single ad and hoping for the best. It’s about understanding your target market, utilizing the right marketing tactics, and creating a system that consistently brings in new leads, nurtures them, and converts them into loyal customers.
With the right approach, your campaigns will help grow your business and increase sales, setting you up for long-term success.
3- Combining Organic Growth and Campaigns
When you combine organic growth with targeted marketing campaigns, you create a marketing strategy that not only reaches new customers but also keeps them engaged over the long term.
The key is understanding how each part of your digital marketing strategy works together to strengthen your overall marketing goals.
It’s not just about driving traffic to your website or running social media campaigns—it’s about creating a system that consistently brings in, nurtures, and converts your target audience.
How Organic Growth Feeds Campaigns
Think of your organic growth as the engine behind your marketing plans. Organic growth refers to the content marketing strategies and SEO tactics that help you attract website visitors without relying on paid ads.
A strong SEO strategy allows your business to appear in search engine results, helping you reach potential customers who are actively searching for services or products like yours.
For example, when someone types a query into search engines, whether it’s “best landscaping company in Raleigh” or “how to start estate planning,” having a blog post or landing page that answers their question is essential.
These posts not only provide value to your audience but also increase your chances of appearing in those crucial search results. This is where content marketing plays a significant role. By consistently producing relevant content that aligns with your target audience’s interests, you create a foundation for attracting new customers.
But here’s where things really start to come together: the content you produce for organic growth can also fuel your marketing campaigns.
For example, a successful social media campaign can be built around the same content that’s driving organic traffic to your website. By sharing blog content, videos, or user-generated content across your social media platforms, you can raise brand awareness and bring even more people into your marketing funnel.
How Campaigns Support Organic Growth
Just as organic growth supports campaigns, the right marketing campaigns can help boost your organic efforts.
Running targeted campaigns on platforms like Google Ads or social media not only helps you reach your target audience more quickly but also sends traffic to your website. This increased website traffic can signal to search engines that your site is active and relevant, which in turn can improve your search rankings over time.
Let’s say you’ve written a blog post about estate planning tips for small business owners. By running a social media campaign or email marketing campaign to promote this content, you’re not only generating more visibility for that post but also driving traffic back to your website.
And as more people engage with your content, share it, or link to it, your website gains credibility with both search engines and potential customers. This helps build your website’s authority, which is crucial for long-term SEO success.
Internal Linking: Strengthening Topical Authority
Another way campaigns and organic growth work together is through internal linking.
When you create content for your blog or other marketing channels, you can link that content back to your core service pages. These links help establish what’s known as topical authority—a sign to search engines that your website is a trusted source of information on specific subjects.
For instance, if your company specializes in estate planning, you might write several blog posts covering different aspects of estate planning, like trusts, wills, and probate. Each of these posts can link back to your main estate planning services page, reinforcing its relevance to your target audience.
When combined with a social media marketing strategy that shares this content with your followers, you’re building a comprehensive marketing strategy that boosts both organic traffic and campaign performance.
Creating a Cohesive Marketing Strategy
Bringing organic growth and marketing campaigns together requires a clear understanding of your marketing goals. You need to know what you’re aiming for—whether it’s driving more traffic to your website, generating leads, increasing online sales, or rewarding loyal customers.
Once you know your goals, you can create a marketing mix that includes both organic and paid efforts to achieve them.
For example, if one of your goals is customer retention, you might focus on email marketing campaigns that send personalized content to your existing customers. Meanwhile, your SEO strategy might include creating blog posts or landing pages that answer common questions your customers have. These posts and landing pages keep clients engaged with your brand even after their initial purchase.
By combining organic growth with targeted marketing tactics, you’re building a more resilient and effective digital marketing strategy. You’re not just relying on one approach—you’re diversifying your efforts across multiple marketing channels to create long-term success.
This holistic approach helps ensure that your business is always moving forward, reaching the right audience, and staying ahead of competitors.
Ultimately, combining organic growth with campaigns is about creating balance in your marketing plan. It’s about using the right marketing strategies to support your long-term goals, whether that’s:
- Bringing in new customers
- Retaining loyal customers
- Increasing online sales
With the right strategy in place, you can achieve sustainable growth that adapts to social media trends, search algorithms, and customer behavior changes.
4- Content Creation for Organic Growth
Creating high-quality content is one of the most effective ways to drive organic growth for your small business. When done right, content creation doesn’t just boost your search engine rankings—it also plays a key role in engaging your target audience, building customer trust, and supporting your overall marketing strategy.
But for this to work, you need a content marketing strategy aligned with your marketing goals and crafted to deliver value to your audience.
The Power of a Blog for Organic Growth
Blogging is one of the best marketing tactics to increase brand awareness and website traffic. A blog post isn’t just about adding more content to your website. It’s a chance to provide helpful information to your target audience, showcase your expertise, and generate leads.
When we talk about content marketing strategies, blog content is central to that conversation. A well-crafted blog post allows you to create evergreen content that continues to bring traffic to your site over time.
For instance, if you write a post about the top 5 estate planning tips, that post could rank well on search engines and attract potential customers for months or even years to come.
This content becomes even more powerful when you incorporate internal linking into your blog posts. By linking to your existing content—like service pages or other relevant blog content—you strengthen your website’s topical authority, helping it rank higher on search engines.
The result? More visibility, more traffic, and ultimately, more leads.
Social Media and User Generated Content
While blog posts are great for SEO, they also serve another important purpose: giving you content to share on your social media channels. Social media trends come and go, but consistently sharing valuable, engaging content remains a smart tactic for increasing customer engagement and brand awareness.
A good content marketing strategy includes repurposing your blog content into bite-sized pieces you can share across platforms. Whether it’s a quick tip from your latest blog post or a link to the full article, sharing this content on social media keeps your audience engaged and drives traffic back to your website.
Another marketing tactic that has gained traction recently is leveraging user-generated content. This means encouraging your audience to create and share content related to your brand, whether it’s a review, a social media post, or a testimonial.
User-generated content serves as word-of-mouth marketing, which can be more impactful than traditional advertising campaigns. Plus, when others promote your business, it helps build trust with new customers and strengthens your overall digital marketing strategy.
Creating Relevant Content to Meet Your Marketing Goals
The key to successful content marketing is creating relevant content that aligns with your marketing goals. Whether your aim is to increase online sales, reward loyal customers, or boost customer engagement, each piece of content should serve a clear purpose.
- For example, if your goal is to increase online sales, you might create a series of blog posts that address common pain points or questions your target audience has about your product or service. These posts can include clear calls to action, encouraging readers to take the next step—whether it’s signing up for a consultation or making a purchase.
- Meanwhile, if customer engagement is your focus, you might prioritize creating content that sparks conversations. This could include interactive blog posts asking for feedback or encouraging client social sharing. The more interactive and relatable your content is, the more likely you are to build a loyal customer base that sticks around.
Long-Term Strategy for Content Creation
Content creation isn’t a one-off marketing tactic. It’s an ongoing process that needs to be built into your overall marketing strategy.
The marketing mix for content should include various forms—blog posts, videos, infographics, and even podcasts—that engage your audience in different ways. You might also want to consider email marketing campaigns to share new blog content directly with your audience, keeping them in the loop and driving repeat traffic.
As part of your marketing plan, set aside a portion of your marketing budget for content creation. Whether you’re working with an in-house marketing team or outsourcing to freelancers, having a plan in place will ensure you’re consistently creating relevant, high-quality content.
Ultimately, a strong content marketing strategy will help your business grow by improving search engine rankings, increasing customer engagement, and driving more traffic to your site.
By focusing on the needs of your target audience and delivering value through your content, you’ll build a solid foundation for long-term organic growth.
5- Growth Decision-Making: Data-Driven Approach
As you begin to implement these marketing tactics—whether it’s improving your SEO, running social media campaigns, or creating engaging blog content—there’s one thing you absolutely can’t overlook: data.
Without measuring your results, you won’t know what’s working and what needs improvement. A data-driven approach allows you to make informed decisions, eliminate guesswork, and stay in control of your growth strategy.
Let’s dive into how you can use data to drive better outcomes for your small business.
The Importance of Tracking Your Efforts
One of the most common mistakes small businesses make is relying on assumptions instead of hard data. You might think that your competitors are doing better because they seem busier, but how do you really know? That’s where tracking comes in.
By regularly measuring key performance indicators (KPIs) related to your marketing strategy, you get a clear view of how your efforts are performing. See what is driving results by using data such as:
- Tracking website traffic
- Monitoring engagement on social media
- Reviewing email open rates
For example, if you’re running a digital marketing campaign and notice a sudden spike in website visitors, it’s important to dig into the data to understand where those visitors are coming from.
- Are they arriving through organic search, thanks to your SEO efforts?
- Is it the result of your latest email marketing campaign?
This insight allows you to refine your approach, investing more resources into the channels that are truly driving growth.
Analyzing Campaign Performance
When it comes to advertising campaigns—whether they’re Google Ads, social media ads, or email marketing campaigns—performance tracking is essential.
You should always know how much you’re spending and what kind of return you’re getting. By looking at metrics like click-through rates (CTR), conversion rates, and cost per lead, you can evaluate the effectiveness of each campaign and decide whether to continue, adjust, or pause your efforts.
For example, let’s say you run a Google Ads campaign to promote your estate planning services in Raleigh. After a month, you review the data and see that your ad’s CTR is high, but the conversion rate on your landing page is low.
This tells you that while people are interested in the ad, something on the landing page prevents them from completing the next step. You can use this data to test different landing page designs or copy, improving the campaign’s overall performance.
Using Data to Shape Your Future Strategy
Data doesn’t just tell you what’s happening right now; it helps you shape your future marketing plans. Once you’ve run a few campaigns or implemented SEO strategies, you can start to see patterns emerge. Let’s look at an example to understand how this works in real life.
- You might notice that specific blog posts consistently generate the most traffic or that social media posts featuring user-generated content perform better than others.
- This information is valuable for setting the direction of your future marketing efforts.
- Let’s say your goal is to increase customer engagement. After analyzing your past content, you notice that your audience responds particularly well to interactive blog posts and email campaigns asking for feedback.
- With this knowledge, you can plan more content that fosters direct engagement, creating a stronger connection with your audience.
Eliminating Assumptions
It’s easy to make assumptions about what your target audience wants, but data is what tells you the truth. You might think that certain marketing strategies aren’t effective because you don’t see immediate results. However, without looking at the data, you could be missing key insights.
For example, maybe your blog post on estate planning didn’t generate as many immediate leads as you’d hoped. Still, after reviewing the data, you find that it’s actually driving significant website traffic over time and helping to build your brand’s authority.
By relying on data instead of assumptions, you stay in control of your marketing efforts.
It’s tempting to compare yourself to competitors or jump on the latest marketing trends, but without data to back it up, those decisions are just guesses. Data helps you make smarter, more informed choices about where to focus your resources.
Setting Realistic Marketing Goals
Lastly, using data is essential for setting realistic, achievable marketing goals. You need to know where you’re starting from before you can determine where you want to go.
If your goal is to increase online sales by 20% in the next quarter, you need to look at your current sales numbers, conversion rates, and traffic sources to understand what it will take to reach that target. By setting data-driven goals, you have a clear path to success and be able to measure your progress along the way.
Marketing data isn’t just a tool for tracking past performance—it’s the roadmap to achieving your future goals.
With the right insights, you can adjust your marketing strategy in real-time, focusing on what works and discarding what doesn’t. This keeps you in control of your growth and helps ensure your marketing efforts always move your business forward.
Whoosh Growth and Marketing Helps Your Small Business Thrive
At Whoosh Growth and Marketing, we understand the challenges that small businesses face when it comes to growth.
You’ve got big ideas, but with limited time and resources, getting your business to the next level can feel overwhelming. That’s why we’re here to help you streamline your marketing efforts and focus on what really matters—achieving sustainable growth.
Whether you’re looking to raise brand awareness, increase leads, or improve customer retention, we provide the strategies and tools to help your business thrive.
Tailored Marketing Strategies for Your Unique Business
Your business is unique, and your marketing strategy should reflect that. At Whoosh, we don’t believe in one-size-fits-all solutions. Instead, we work with you to develop a personalized marketing plan that aligns with your goals and target audience.
Whether you need help with social media campaigns, content marketing, or search engine optimization, we craft strategies that fit your brand’s voice and your specific industry.
We start by learning about your business inside and out. We want to understand your strengths, challenges, and opportunities in your market. Then, we build a tailored marketing plan that incorporates the right mix of digital marketing strategies to help you succeed.
From developing engaging blog content to setting up email marketing campaigns, we make sure every tactic is designed to drive results.
Digital Marketing Tools That Get Results
As a small business, you need marketing solutions that are not only effective but also efficient. That’s why we leverage cutting-edge digital marketing tools to help you reach your potential customers in the most cost-effective way possible.
From pay-per-click advertising to social media marketing, we use data-driven strategies to maximize your marketing budget and ensure you’re getting the best return on investment.
Whoosh doesn’t just rely on generic tools. We integrate solutions like lead generation systems and conversion tracking to give you real-time insights into your campaigns’ performance. This means you’ll always know what’s working and where there’s room for improvement, allowing you to adjust your marketing strategy quickly and stay ahead of the competition.
Building Your Brand Through Content Marketing
One of the most powerful ways to connect with your audience is through content marketing. At Whoosh, we help you build your brand by creating valuable, engaging content that resonates with your target audience.
Whether through blog posts, social media updates, or email newsletters, we ensure that every piece of content you share aligns with your brand values and speaks to your customers’ needs.
Our team works with you to develop a content marketing strategy focused on long-term growth. We create a blend of evergreen and timely content that keeps your audience engaged while improving your search engine rankings.
By building a library of high-quality content, you’ll not only increase brand awareness but also position yourself as a trusted authority in your industry.
Turning Data Into Actionable Insights
In today’s digital world, data is everything. But it’s not just about collecting data—it’s about turning that data into actionable insights.
At Whoosh, we help you track and analyze the performance of your marketing efforts so that you can make informed decisions about the future of your business. From tracking website traffic to monitoring customer engagement on social media, we give you the tools to understand what’s driving your success.
Our data-driven approach ensures that your marketing strategies align with your business goals. By regularly reviewing performance metrics, we help you identify new growth opportunities and adjust your marketing plans accordingly.
Our proactive approach allows you to stay agile and respond to changes in your market, ensuring that your business continues to grow.
Partnering With Whoosh for Long-Term Success
When you partner with Whoosh Growth and Marketing, you’re not just getting a service—you’re gaining a long-term partner invested in your success. We’re here to support you every step of the way, from planning and executing your marketing strategy to reviewing results and making improvements.
As your business evolves, so do we, constantly adjusting our approach to meet your needs and keep you on the path to growth.
At Whoosh, we know that growth isn’t a one-time event—it’s an ongoing process. That’s why we’re committed to providing the tools, strategies, and insights you need to keep your business moving forward.
Together, we can achieve the kind of sustainable growth that will help your small business thrive in today’s competitive market.
Partner with Whoosh for expert guidance and proven strategies. Schedule your Free Strategy Session today or call us at 888-607-5954 to get started!